More Than A DrivewayWhen Bracken Paving, one of our longest running clients, asked us how they could better communicate their passion for community service to their audience, we immediately thought of splitting that activity off from their main web site. The result of our endeavor was MoreThanADriveway.org. "More Than a Driveway" has long since been a cornerstone of Bracken Paving's mission, and was fitting as the foundation to building a brand around their community service activities. The purpose was not, nor has it ever been to toot their on horns. MoreThanADriveway.org is a call to action. Bracken Paving wanted to share their passion with their community and open doors for others to join in giving back to a community that gives us so much -- both locally and around the world. |
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